I view design as an approach to creating better futures through three different dimensions: to better understand problems and opportunities from a human perspective; to expand the range of ideas available for decision-makers, and; to shape, test and refine potential solutions with the users, customers and citizens they are intended for.

Denmark has an incredible design DNA which is more vibrant and alive today than any time since the mid 20th century. From our legendary furniture design to iconic industrial design to new collaborative forms for design in services and digital solutions, Denmark remains a world leader in design. I see my job, in close interplay with amongst others the Danish Design Council, to advance the future of Danish design for business and society.

Good design can make an incredible difference to people, business and society. Good design can render communication, products, services and systems more aesthetically pleasing, more functional and more meaningful — thus creating better outcomes, higher efficiency, or both. I am proud that my organization has been part of re-launching the Danish Design Award, which is an annual celebration of the difference design can make.

CEO at Danish Design Centre. Former CEO at Mindlab (2007) and Rambøll Management (1998). Cand.scient.pol from Aarhus University and Ph.D scholar Copenhagen Business School. Author to several books about design, innovation and leadership. Writer for Havard Business Review, Stanford Social Innovation Review and Mandag Morgen. External lecturer. Board member fir The Royal Danish Academy of Fine Art, Schools of Architecture, Design and Conservation (KADK), for Madkulturen (Food Culture), and member of the Rockwool Fond Program Comitée.