Design is everywhere. Where I live, in my kitchen, my neighbourhood, my city, my daughter’s day care – our entire world is designed. What I see, meet, interact with; everything is design. Designed either by man or by nature. To me great design is beautiful, functional and produced using circular principles with sustainable materials. Inspired by the intelligence of nature with a clear mission of adding value, optimizing and creating pleasure. Design is much more than products and consumer goods – it’s also life design, policy – design, educational design and the design of our societies. It can be provocative, stimulating, emotional, exciting, calming, and enjoyable. It can bring people together to thrive or the opposite.
In my ideal world, we all see ourselves as active designers of our surroundings and our life. Design is not hierarchical, elitist or for the few who can afford it. In the near future design will reconnect much more with nature. Nature is the highest form of intelligence in the universe and, if we want to stand a chance at survival on this planet, then we must merge and sync much more with mother nature. Everything we produce and consume must be in accordance with the principles of nature. To succeed, design plays an important part – maybe the most important part.
Laura Storm is an experienced thought-leader and international keynote speaker within the field of sustainability. She has dedicated her entire professional career to making global companies and organizations aware of the benefits of improved sustainability practice, helping global sustainable solutions succeed, and making the sustainability agenda more attractive. She is driven by a strong passion for improving the state of our societies and consciousness and helping in the push for a sustainable transition.
Laura is a World Economic Forum Young Global Leader and in 2013 Laura was awarded the Global Greenbiz’ “Worldchanger” Award. She has also been selected to join the World Economic Forum’s Expert Network as an expert in sustainable development and climate change and serves as an Advisory Board member on the WEF ‘Shaping the Future of Urban Development and Services Initiative’.
Among projects and organizations that Laura has headed and helped initiate are the Copenhagen Climate Council, the World Business Summit on Climate Change, Project Green Light, and Sustainia. All with a strong commitment to combat climate change and transform our societies towards sustainability. Laura’s results are a testament to how her work is making a real difference for millions all over the world.
Under Laura’s leadership, Sustainia became a global mega-brand within sustainability with an outreach to more than 170 million people, a database of 4000 sustainable solutions, multiple state-of-the art publications and thought leadership, and a unique partner network. Global organizations are still, to this day, pointing towards Sustainia as a guiding star for communicating sustainability. Business schools and universities have implemented Sustainia’s publications in their curriculums and the Sustainia100 solutions are used all over the world to exemplify sustainable business models.
Laura has a Master in Political Communication and Leadership from Copenhagen Business School and has previously studied at Westminster Business School in London. Laura lives in Copenhagen with her partner Ulrik and daughter Roxie.