The mother of great design is the design process discipline.
The process is combining strategy and behavior, and always execution.
As founder of THE UPCYCL – I have developed my company based on the exact same methodological steps as used in the design process.
With everything from Double Diamonds to User Experience, Concept Development and Go-To market strategies.
“Corporate prototyping” is a tough discipline, but as with all good design solutions, – absolutely crucial for targeting your users, their behavior and the market – right.