My name is
Lone Feifer.
For me, design is

sustainable —

Programme Director, VELUX Group

Member since 2014

“All our knowledge begins with the senses, proceeds then to the understanding, and ends with reason”

Quoting the German philosopher Immanuel Kant encompasses my take on design. Design is what creates meaning and value to systems, processes, products by applying a code, which communicates to our senses. Through my line of work in the business world, I cooperate in a cross-disciplinary dialogue to synthesize design interactions into optimal living environments for people. My strong belief is to start and end with the user, the human, ourselves. Pursuing the “why” is paramount in achieving design as a unique identification factor in order to materialize the difference.

The anti to design? To not engage, empathize and insist on quality. Design – in any of its many disciplines – has the ability at its best quality to ensure a long-lived use of our available resources. We make judgments daily, using common sense and experiences. Design is the enabler to make qualified decisions, and thus enable the quality of our interactions and surroundings.

Programme Director Sustainable Living in Buildings, VELUX Group Hovedstadens Forskønnelse, Dansk Lys Innovation, Aftagerpanelet Kunstakademiets Arkitektskole, Master in Energy & Green Architecture. Model Home 2020 demonstration programme. Educator, mentor, panelist and lecturer.