Designer, adjunct professor
2021
For me, design is a force for change. A mindset and a toolbox that can help us on our way to a more sustainable future.
I’m not that crazy about design THINKING. For me, design is DOING.
Experimenting and building prototypes are important elements in the design process. Prototypes can be used to test what does not yet exist.
They can be used to test how new ideas are meaningful and attractive to those who are going to use them. And effective for those who are going to deliver them.
With the complex problems of our time, design is becoming more and more relevant; because design is a team sport. As designers, we can get many different experts to play together – when we are brave and curious enough.