Design is my work and part of my DNA, it is in everything I do and surround myself with. I consider beauty and aesthetics important. Bad design hurts my feelings and my eyes. From my bike to the t-shirt I wear, I choose a design that fits my life and beliefs. I define design as beauty that works.

Design is more important than ever. Many products and services are being made every day and design can make those ideas come to life in a way that makes sense for people. Design at its best is both attractive and understandable Design from Denmark, or a product designed in Denmark is a way for us to illustrate and translate our certain way of living. It is a way of expressing our culture.

Co-founder, Creative Director, Partner at e-Types and Playtype. Rasmus founded e-Types in 1997 at the age of 24, e-Types is a strategic design agency that works with major Danish and international clients on graphic design, corporate identity, corporate branding and image campaigns for fashion and luxury brands. Degree from Denmark’s School of Design, specialized in fashion design and branding. In 2010 Rasmus, along with e-Types, founded the typography brand Playtype. Board member at DDC, Danish Design Centre, and at S/H Sorthvid Theatre.